Launched as an episodic program on the Motor Trend Channel Roadkill is a bonafide YouTube hit with a large active and engaged audience. At its core the Roadkill brand shares attributes with Britain’s Top Gear the world’s most successful automotive media franchise. Roadkill is edgy and irreverent personality driven full of car guy fantasy stories and grounded in self-deprecating humor. Roadkill is men behaving badly with cars; the automobile as entertainment.