: Saras Salil is a very strong Delhi Press brand that is published in 5 languages namely Hindi Marathi Gujarati Tamil and Telegu Saras Salil provides news information and entertainment in a language that is simple to understand for the young educated masses. The magazine raises issues that are pertinent to the socio-cultural milieu of the urban and rural masses including issues of class based discrimination caste politics identity employment economy and societal framework from the perspective of working class households in urban and rural areas. Over the last 2 decades the magazine has toed an extremely bold and progressive line in raising these issues with the aim of aiding the societal and economic upliftment of the masses. At the same time the magazine has an entertaining side to it with a mix of racy imagery satire and buoyant stories. In the respect Saras Salil is a complete read for the progressive working younger generation with a strong emphasis on politics and social issues as matter to him balanced with entertainment. Most importantly the presentation of the magazine is such that the reader identifies himself with the context of the magazine and which blends in with his socio-cultural environment.