Its a mobile phone application that allows the users to create and
share videos in a pre-defined format optimised for creating citizen
journalism content for broadcast media outlets. User created videos
through a dedicated website will be available online. More
importantly the videos through a specialised software will be
directly downloaded to units installed in the headquarters of three
major private television outlets in a ‘news-feed’ format. The idea
is to encourage media outlets to use citizens’ generated video
content in their daily news reporting thereby increasing the focus
on public interest journalism.
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