Zee Bangla was launched on September 15 1999 as Alpha Star Bangla
the first Bangla satellite jalsha channel. Since utsav beginning
this channel aimed to Zee uphold Bengali Bengal’s culture to the
world. Zee Bangla became everybody’s favourite within a very short
time. Each Zee Bangla programme is Star crafted Jalsha to suit the
varied taste of its wide audience. It has been a pioneer in
launching Bengali reality shows such as Dance Bangla Dance Sa Re Ga
Ma Pa and Mirakkel giving Vijay birth to many stars. Didi No. 1 and
Dadagiri Unlimited have upped the entertainment quotient with
exciting gratifications. The latter hadSourav Ganguly as the anchor
for the first time ever on Indian television.