Floral Fundamentals aims to share practical information about flowers plants and new sundry products used in the floral industry. Florists are now able to connect directly with growers and suppliers by subscribing free of charge to the digital magazine. Floral Fundamentals aims to show practical commercial ideas that will give florists a design edge over supermarket products. In turn growers can ask for feedback about their flowers and plants. Florists will then be able to ensure that they use professional growers supplying excellent flowers. In certain cases growers and sundry suppliers will ensure that these products will not be available via supermarkets or chain stores.